TRIUMPH TOLEDO
2-door: £1,080
4-door: £1,115
For 1974, Triumph's fast-selling two or four-door 1.3-litre saloon has a heated rear window and inertia reel seat belts as standard equipment. Reclining front seats are a new optional extra. The Toledo utilises the same sturdy unitary body as Triumph's fast Dolomite models, so there is plenty of built-in rigidity for the family-man. The 58 b.h.p. engine drives the rear wheels through a four-speed gearbox and live rear axle. The suspension system uses links to positively-locate the rear axle, and handling is excellent. Distinguishing feature is the rectangular headlights.
London report

TRIUMPH 1500 TC £1,295
For 1974 the Triumph 1500 undertakes a complete reversal of specification for it changes from front to rear-drive. Using the Dolomite unitary body the 1500TC also gains another carburettor and a notable performance boost. No less than 2½ seconds have been taken off the 0-60 m.p.h. time, and front inertia reel seat belts are standard equipment. For the first time the 1500 is available with automatic transmission as an option, and the rear-drive has also had the effect of dramatically reducing the turning circle. Cloth materials are also available for optional reclining seats.
London report

TRIUMPH DOLOMITE SPRINT £1,869
Derived from the popular 91 b.h.p. Dolomite, the Sprint, introduced in June this year, has an enlarged four-cylinder engine with the impressive power output of 127 b.h.p. Much of the high power stems from the ingenious system of four valves per cylinder which are actuated by a single overhead camshaft. The two-litre saloon will better 115 m.p.h., and possesses brilliant acceleration. The interior is pleasing with comfortable cloth-faced seats, polished woodwork, and an adjustable steering column. The light-alloy road wheels have machined spigot mountings for true running.
London report

TRIUMPH 2000 MK II
Saloon: £1,879
Estate: £2,193
The good-looking Michelotti-styled six-cylinder Triumph is unaltered for 1974, but with its smooth, lively motor, all-independent suspension, and availability as four-door saloon or five-door Estate, it is very much in demand. There are three transmission options - manual four-speed, four-speed with overdrive, or Borg-Warner fully-automatic. Seats are deep and luxurious, and there is a mass of polished wood within the spacious interior. All models are in the 100 m.p.h. class. The Triumph 2000 models are noted for fast, quiet cruising and relatively low fuel consumption.
TRIUMPH 2.5 P.I. MK II
Saloon: £2,189
Estate: £2,502
The 2.5 P.I. is the ultra high-performance version of Triumph's 2000. Using a long-stroke edition of the in-line six-cylinder engine, plus Lucas fuel-injection, this top Triumph saloon has sparkling acceleration and an ability to cruise Continental motorways all day at a fussless 100 m.p.h. It is also very flexible and miserly on fuel. With all-independent suspension like the 2000, the P.I. is also available as a shapely, fast Estate. Its performance and its 5ft. 3in. floor (with rear seat folded) make it a favourite with fast drivers who must carry loads.
London report

TRIUMPH SPITFIRE MK IV £1,132
One of the few remaining production open sports cars, the all-independently - sprung Spitfire has a great following and has consistently logged high sales figures at home and abroad. There are no changes for 1974, the neat, wide-doored model continuing to offer brisk fresh-air motoring for two - and there is an optional hardtop available for those who prefer to remain snug in winter. The four-cylinder engine drives the rear wheels and is basically the same as that, which powers Triumph's popular - Toledo, although the Spitfire's output is greater. There is a crisp four-speed gearbox.
London report

November American advert.

TRIUMPH TR6 P.I. £1,724
Using the same petrol-injected 2½-litre six-cylinder engine as the 2.5 P.I. saloon, the TR6 is an understandably fast and lively car. With a kerb weight of only 21¾ cwt., the acceleration is searing, and under favourable conditions this handsome open two-seater can exceed 120 m.p.h. Standard equipment is a four-speed all-synchromesh gearbox but an overdrive which operates on second, third and top gears is an optional extra. With the over-drive the transmission has seven forward speeds with which the performance can be fully exploited. The squared-off rear-end provides a capacious boot.
London report

TRIUMPH STAG From £2,640
For 1974 there are several improvements to Triumph's eight-cylinder 2+2. They include flashing hazard lights, red safety light in doors, and a seat belt warning device which alerts driver when belts aren't fastened. There is a cut-out for passenger seat belt when the driver only is aboard. The Stag's foldaway hood can be supplemented by an optional hardtop, which for 1974 has built-in through-flow ventilation apertures. Electrically-operated windows are normal equipment, and the sweet-running overhead camshaft V8 can lift the car to more than 110 m.p.h. in the standard-equipment overdrive.
London report

US brochure.