Classic Car Catalogue

Talbot 1979

1100  
Horizon  
1510 - new model (September - Frankfurt)
1610 / 2 Litres  

France

The story of Simca officially ends on the eve of the 1980 model year, when the company's board of directors decided on July 10, 1979 to adopt the Talbot brand for all Poissy models. The year 1979 was a decisive moment for the Simca brand, whose origins date back to the end of 1934. Since February 1963 the American group Chrysler had become the majority shareholder, gradually increasing their participation reaching in September 1971 96.7%. In addition to Simca, Chrysler had two other European subsidiaries: Chrysler UK, formed in 1970 as an extension of the English group Rootes, and Chrysler Espana, which had been controlling Bareiros Diesel SA since 1963. However, as a result of major financial difficulties, the Chrysler Corporation was forced to restructure in the United States and sell its three European companies. In August 1978, the PSA group (formed two years earlier when Peugeot took control of Citro├źn) launched a real bombshell in the stock market when acquisition of Chrysler France, Chrysler UK and Chrysler Espana was announced. Restructuring began in the early summer of 1979 when Peugeot renamed the three former European branches of Chrysler. These became "Talbot", a prestigious name witch since 1958 belonged to Simca. On all the 1980 models produced in Poissy, the "Talbot" logo replaces "Simca" but, as a last tribute to the condemned brand, these cars will still wear for a while a monogram "Simca" on their trunk.
 

1100

wb: 2520 mm 4 cyl.
1118 cm³
50 ch
4 cyl.
1118 cm³
58 ch
berline 2/3 portes LE -
berline 4/5 portes LE GLS
break LE GLS

  


1100 LE berline
For 1980 the twelve years old Simca 1100 become Talbot. The only difference however is the badge. The GLS has additional, rectangular lights in the grille.
 

Horizon

wb: 2520 mm 4 cyl.
1118 cm³
59 ch
4 cyl.
1294 cm³
68 ch
4 cyl.
1442 cm³
69 ch
4 cyl.
1442 cm³
83 ch
berline LS GL GLS SX

  


Horizon LS

Horizon SX
 

1510

wb: 2605 mm 4 cyl.
1294 cm³
68 ch
4 cyl.
1442 cm³
85 ch
4 cyl.
1592 cm³
88 ch
berline LS GL/GLS SX

  

The 1510 range replaces Chrysler/Simca 1307, 1308 and 1309 models. The new front treatment resembles the youngest member of the family, the Horizon. The range is virtually the same as before.

1510 LS

1510 GLS

1510 SX
 

1610 and 2 Litres

wb: 2670 mm 4 cyl.
1981 cm³
110 ch
berline 1610/2 Litres

  

Since last year the range of largest French Chryslers shares the same 2-litre engine, with the 1610 having manual and the 2 Litres automatic transmission. Therefore the only difference for 1980 is the 'Talbot' badge on the bonnet.