Classic Car Catalogue

Simca do Brasil 1961

Chambord    
Presidence    

Brazil

Chambord features an improved engine with 90 hp (67 kW) and 15% more torque, a slightly shorter differential and 98% of the parts are now of Brazilian production. A special version, called the Tufão (whirlwind) features some additional luxury items in its interior.

Meanwhile Simca do Brasil imported all the tools and machinery to start its own production and was busy recruiting 980 local OEM parts suppliers to transform the Simca Chambord, Présidence and Rallye models into true Brazilian made cars because of Brazilian government demands in exchange for the benefits granted so far. But the huge problems faced on a daily basis at the assembly line threatened to put the future manufacturing site in severe doubts.
A crisis broke out and Simca do Brasil threatened to become paralyzed by the growing problems. Simca France, having invested heavily in their Brazilian offspring, then sent their top engineer Jacques Jean Pasteur to Brazil not only to streamline the production but to actually run the entire operation. By 1961 Pasteur had successfully addressed the issues and cars were being built with 98% of parts from national suppliers.


Chambord


Chambord


Presidence