Classic Car Catalogue


Pontiac 1940

  wb: L6 cyl, L-head
223 cu.in.
87 hp
L8 cyl, L-head
249 cu.in.
100 hp
L8 cyl, L-head
249 cu.in.
103 hp
Special 117 in. Six - -
De Luxe 120 in. Six Eight -
Torpedo 122 in. - - Eight

USA


DeLuxe Six Touring Sedan Show Car

FOUR LINES OF CARS
FOUR PRICE RANGES
SEVENTEEN CLOSED AND
OPEN MODELS
 
IN ITS 1940 CARS, Pontiac offers, you the biggest, smartest, finest-performing "Silver Streaks" ever built. That, alone, makes these new cars something to see and drive, because previous Pontiacs already ranked well above their field for beauty, comfort and dash. Pontiac has taken still another forward step. Pontiac has completed its line with an entirely new car – the Torpedo Eight - thereby gaining command of a new field, and giving you your choice of everything from low price to luxury – the widest choice offered by any motor-car manufacturer today.
The following pages define and describe each of the four new series of "Silver Streaks". They differ, of course, but only in detail. In all the basically important things, they are alike – all are thrilling performers . . . all are wonderfully long-lived and economical . . . all are extraordinary sources of pride!

 

Special Six

wb: 117 in. L6 cyl, L-head
223 cu.in.
87 hp
Sport Coupe $819
Coupe $783
Sedan 2-dr $830
Sedan 4-dr $876
Wagon $1015

 


Special Six Four-Door Touring Sedan


Special Six Sport Coupe


Special Six Two-Door Touring Sedan


Special Six Business Coupe


Special Six Eight-Passenger Station Wagon

 

DeLuxe Six

wb: 120 in. L6 cyl, L-head
223 cu.in.
87 hp
Coupe $835
Sport Coupe $876
Sedan 2-dr $881
Sedan 4-dr $932
Cabriolet $1003

 


De Luxe Six Two-Door Touring Sedan


De Luxe Six Four-Door Touring Sedan


De Luxe Six Sport Coupe


De Luxe Six Cabriolet


De Luxe Six

 

DeLuxe Eight

wb: 120 in. L8 cyl, L-head
249 cu.in.
100 hp
Coupe $875
Sport Coupe $913
Sedan 2-dr $919
Sedan 4-dr $970
Cabriolet $1046

 


De Luxe Eight Four-Door Touring Sedan


De Luxe Eight Business Coup é


De Luxe Eight Two-Door Touring Sedan


De Luxe Eight


De Luxe Eight


De Luxe Eight Four-Door Touring Sedan with duo-tone finish.


De Luxe Eight Cabriolet

 

Torpedo Eight

wb: 122 in. L8 cyl, L-head
249 cu.in.
100 hp
Sport Coupe $1016
Sedan 4-dr $1072

 


Torpedo Eight Four-Door Touring Sedan


Torpedo Eight Sport Coup é


Torpedo Eight Sport Coup é with duo-tone finish.

The new Torpedo Eight is available in two popular body styles. The four-door sedan and the Coupé. Look inside this model and see the full-width auxiliary seat which makes this Coupé really a close-coupled sedan, except that trunk space is naturally much larger. Both of the Torpedo Eight models have a curved rear window and the biggest windshields you have probably ever looked through. The 675 square inches of clear glass area give wider vistas. The two Torpedo models are designed without a compromise to give the height of luxury, and they look it. Yet the Pontiac Eight engine which powers them assures you not, only of performance in keepig with appearance, but of economy not excelled by cars far lower in price. Electric clock illustrated is an approved accessory at extra cost.