Classic Car Catalogue

Chrysler 1937

USA

Royal
Airflow Eight
Imperial
Custom Imperial
 

 

Royal 6 Series C16 (6 cyl., 228.1 cu.in., 93 h.p., wb: 116 in.)
  Business Coupe
  Rumble Seat Coupe
  Brougham
  Touring Brougham
  Sedan
  Touring Sedan
  Convertible Coupe
  Convertible Sedan
  Sedan
  Sedan Limousine
  Chassis
Airflow 8 Series C17 (8 cyl, 325.5 cu.in., 130h.p.; wb: 128 in.)
  Coupe
  Sedan
Imperial 8 Series C14 (8 cyl., 273.8 cu.in., 110 h.p., wb: 121 in.)
  Business Coupe
  Rumble Seat Coupe
  Touring Brougham
  Touring Sedan
  Convertible Coupe
  Convertible Sedan
  Chassis
Custom Imperial 8 Series C15 (8 cyl., 325.5 cu.in., 130 h.p., wb: 140 in.)
  Sedan
  Sedan Limousine
  Sedan



 

"Chrysler wystąpił z zupełnie nowym kształtem maski i osłony chłodnicy, nieuzasadnionym jakimikolwiek względami technicznymi, a stworzonym tylko jedynie po to, by się czymś wyróżnić i robić "wrażenie" swym niezwykłym wyglądem. Przód Chryslerów zaczyna coraz bardziej przypominać lokomotywę, zrezygnowano tu całkowicie z właściwego pod względem opływowym ukształtowania błotników i chłodnicy, pomimo, że właśnie ta sama firma w swych modelach Airfiow potrafiła w swoim czasie stworzyć racjonalny kształt przodu, dobrze jednoczącego błotniki z osłoną i maską." (Cytat z Auto Technika Samochodowa '36 - relacja z salonu w Paryżu)


This year saw the last Airflow cars, the Chrysler C17. Total Airflow output from 1934 was 29.928.

 

 


Chrysler


Chrysler 

For 1937. . . Chrysler "Tops 'Em All" with three sensational new cars . . . packed with astonishing new results in performance – in economy . . . challenging 'em all with more-for-the-money value!
 
THE ROYAL
An entirely new – entirely different – kind of car . . . styled to queen's taste . . . powered with an amazing new 93 horsepower Gold Seal high-compression engine that gives results engineers have dreamed about for years . . . a totally new combination of flashing performance and outstanding economy . . . not a single top-ranking Chrysler engineering feature has been left out – you know in advance that it can't be just an ordinary car . . . it has everything Chrysler is famous for. PLUS.
 
THE Imperial
Here's another more-for-the-money triumph! Dollar for dollar, the Imperial is the greatest “Eight” you ever saw. It is frankly a luxury car. But it makes luxury mighty easy to buy. Lots of wheelbase . . . loads of power . . . an almost unbelievable amount of room! New aerotype shock controls . . . newest scientific distribution . . . the latest and greatest in safety all-steel bodies . . . New outrigger body mountings . . . Floating Power . . . Automatic Overdrive to give extra miles at touring speeds.
 
THE AIRFLOW
It's the most modern car on the road . . . the safest . . . the most gloriously comfortable car to ride in that we or anybody else ever built! There's racy new beauty in its line . . . the same forward-reaching look you've noted in the other 1937 Chyslers. It's new inside, too! With beautiful new appointments . . . richer, deeper, more luxurious upholstery . . . exquisite styling in every detail. See all these great new Chryslers. Then drive the one that suits your needs the best . . . you'll find it the smartest buy on the road.


 


 


 


 


 




 


 


 


 


 


 


 


 


 


 


 


 


 


Imperial Sedan


 


 


 


 


 


 


 


 


 


 

 


Chryslers assembled in Britain are Plymouth models with some modifications.


 

BRILLIANT new lines, increased roominess and luggage carrying capacity, and scores of important engineering improvements distinguish the new line of Chrysler cars, making them the most practical cars, especially for the owner-driver, that have ever left the Chrysler factory.

Chrysler cars are still ahead with motoring's newest and most outstanding improvement-the Automatic Overdrive-standard on all these Chrysler models except the Kew. The Automatic Overdrive is virtually two additional ultra-high gears. It operates automatically. When at a pre-determined speed the foot is momentarily lifted from the accelerator the Automatic Overdrive engages. It cuts down engine revolutions by one third, reduces petrol and oil consumption and enables the car to cruise more silently and more comfortably than has ever before been possible.

THE new cars are roomier, having bigger bodies. The engine of these new cars has been moved six inches further forward which again gives increased body space and more comfortable riding as all seats are now positioned well between the axles.

Bodies this year are entirely insulated from the frame. There is no metal to metal contact between body and frame whatsoever. The bodies are mounted on outriggers, cushioned in live rubber, effectively making the bodywork free from road vibration and tyre noise.

THE hypoid rear axle adopted in the new Chrysler models is not only stronger and more silent, but it has the important advantage of leaving a smooth and unobstructed floor in the rear compartment.

Look where you will in these new Chryslers and you will find that Chrysler engineers have been successful in making them more practicable and more convenient than ever. Disc wheels are now standard with their greater ease of cleaning and smarter appearance. The luggage trunks are bigger and roomier. They house the spare wheel out of sight, protected from the weather, and will carry a surprising amount of luggage as well.

ALL those many improvements which millions of miles on the road in the hands of owner drivers have proved and tested are, of course, retained. Prominent amongst these is the stabiliser preventing body sway when cornering ; the marvellous tapered leaf suspension wherein long thin leaves of Amola steel controlled by double acting shock absorbers have revolutionised riding comfort.

Chrysler patent Floating Power, one of the most important improvements ever contributed to motoring, renders these Chrysler power plants unbelievably smooth and vibrationless. Chrysler hydraulic brakes guarantee smooth and skidless stops even in emergencies. The all-steel bodies are electrically welded into one unit of battleship strength for your protection.
 


 


 


 


 


 

 


 


 


 


 

Kew Six: 6-cyl, 201.3 cu.in. (3.3 l.), 23.44 or 19.8 BHP; wb: 112 in
Wimbledon Six: 6-cyl, 201.3 cu.in. (3.3 l.), 23.44 BHP; wb: 112 in
INSTRUMENTS AND EQUIPMENT. - Direct double-acting shock absorbers. Hydraulic double acting shock absorbers in front. Instrument panel includes speedometer, ammeter, oil pressure gauge, electrical petrol gauge, ignition lock switch, light switch, throttle control button and ash tray. Horn button at centre of steering wheel. Foot controlled headlight beam switch. Equipment includes cowl ventilator, rear vision non-glare mirror, stop light with reflex lens, safety glass all round, full set of tools, traffic indicators with Telltale light, clock, fog lamp, dual horns, windscreen wipers, sun visors, tail lamps and cigar lighter, West of England cloth or leather upholstery. Wired for radio.
Richmond Six: 6-cyl, 27.34 BHP; wb: 116 in, 7-Passenger 133 in
STANDARD EQUIPMENT.-Two automatic windscreen, rear view mirror, adjustable sun visors, dome light, ash tray in instrument panel. Centre arm rest in rear compartment. Safety glass all round, fog lamp, roof net, cigar lighter, rug, traffic indicators, clock, ventilating-type rear quarter windows, stop light. Tools. Dual horns and tail lamps. Wheel equipment, five. steel disc. West of England cloth or leather upholstery. Wired for radio.
Super-Power Eight: 8-cyl, 323.5 cu.in., 33.8 BHP; wb 121 in
EQUIPMENT.-Two automatic windscreen wiper, rear view mirror. adjustable sun visors, ash tray in instrument panel. Centre arm rest in rear compartment. Safety glass all round. Lucas light power head lamps recessed in wings. Cigar lighter, traffic indicators, clock, stop light, dual horns. Tools. Five steel disc wheels.