WITH ENHANCED APPEARANCE, still finer performance and increased roominess, the SS Jaguar for 1938 is now available in 3& Litre, 2& Litre and 1& Litre form, with horse power ratings 25 h.p., 20 h.p. and 14 h.p. respectively. All Jaguar engines are now overhead valve type, incorporating Weslake patents and, by special arrangement, their manufacture has been entrusted to the Standard Motor Co. Ltd., who have installed special plant for its production. Few cars have received such high praise from owners and press as the 1937 Jaguars, and continuous research and improvement has resulted in the production of an even finer range of Jaguar models for 1938. With its distinguished
appearance and beautiful lines, the Jaguar has long been established as the handsomest car on the road with a performance that has drawn praise from the most hardened criticts. Now, with added dignity, greater refinement and deeper, roomier comfort, the SS Jaguar may justly be described in the words applied by the "Motor" to it's predecessor "... a credit to the British Automobile Industry".