Rolls Royce 1954

Silver Dawn (6 cyl., 4566 cc; wb: 3050 mm)
Silver Wraith (6 cyl., 4566 cc; wb: 3225/3380 mm)
Phantom IV (8 cyl., 5675 cc; wb: 3680 mm)

 

Silver Dawn

 


OTHER MODELS: SILVER DAWN (Park Ward Conv. Coupe): same specs; 4250 lbs. SILVER WRAITH (Custom coachwork by Park Ward, Hooper and Mulliner, opt.): same specs; 127-in WB.
*Synchromesh four-speed, optional.
  The Silver Dawn is the most practical and up-to-date design expression so far produced by the makers of "The finest car in the world." It is the first Rolls-Royce yet equipped with standard sedan coachwork produced at the factory, and its fairly compact overall dimensions clearly are intended to appeal to the owner-driver for whom there is no substitute. In fact, the F-head, 4½-litre engine of this superb car is also common to the Rolls-Royce Silver Wraith and the Sports and Continental Bentleys—the difference being one of compression ratios and accessories. By instituting more economical production without sacrifice of the Rolls-Royce quality, it became possible to market the Silver Dawn abroad at a price far below that of former models. Discriminating buyers in the US were quick to spot this and in 1952 and 1953 more of these cars were sold than of all other Rolls-Royce cars during the previous four years. For 1954, the Rolls-Royce built automatic transmission with fluid coupling is available as an optional extra on both the Dawn and the Wraith. For the first time since its inception, the Silver Dawn is now available on the British market with right-hand drive. The Silver Wraith, with a seven-inch longer wheelbase, continues to feature custom coachwork by leading British craftsmen.

All the 1954 World's Cars (USA)

 

Silver Wraith

 

 

Phantom IV