Classic Car Catalogue

 Rover 1949

Great Britain

P3 60 (1595 cm³) - discontinued
P3 75 (2103 cm³) - discontinued
P4 75 (2103 cm³) - new model 'cyklop'
Land Rover (1595 cm³)

Rover (P3)

Rover P3 Series is continued unchanged from 1948 in four- and six-cylinder form. The Seventy-Five was superseded in September by the P4 Series, which is entirely new with the main exception of the six-cylinder engine - 2103cc six with 75 bhp, chassis with coil sprung ifs and cart sprung rear. Styling features central spotlamp earned those cars the nick name "Cyclop". Column shift gearbox, and leather and wood interior.

P3 Saloon


Convertible Graber presented at Geneva Motor Show.


Seventy-Five (P4) – September


Rover 75 (P4)



Land Rover

Land Rover use an 80 in (2,000 mm) wheelbase and a 1595cc petrol engine producing around 50 bhp.

Land Rover

The Land Rover gained headlights "through" the radiator grille as 1950 model. The 4-speed gearbox from the Rover P3 is used, with a new 2-speed transfer box. This incorporate an unusual 4-wheel-drive system, with a freewheel unit (as used on several Rover cars). This disengage the front axle from the manual transmission on the overrun, allowing a form of permanent 4WD. A ring-pull mechanism in the driver's footwell allow the freewheel to be locked to provide more traditional 4WD.

Rover planned this vehicle as stop-gap. The demand is however much greater than expected. In the first full year of production, 8000 Land Rovers were sold compared to a target of 5000. In October 1948, Land Rover launched a second body option called the "Station Wagon", fitted with a body built by Tickford, a coachbuilder known for their work with Rolls-Royce and Lagonda. The bodywork is wooden-framed and have seating for seven people. Tickford is well equipped in comparison with the standard Land Rover, having leather seats, a heater, a one-piece laminated windscreen, a tin-plate spare wheel cover, some interior trim and other options.

First Land Rovers sold into USA and Canada (via Roots Motors, Inc.)

The British Army tested the Land Rover almost as soon as it was launched in 1948. The Army however is more interested in developing a specially designed military utility 4×4 (On the 27 August 1948, contract number 6/Veh/2387 was signed with Wolseley Cars for a total of 12 Mudlarks 4x4 cars. All were fitted with the new Rolls-Royce B40 N0 1 Mk 2A petrol engines.) The Ministry of Defence is keen on the standardisation of its vehicles and equipment. Part of this plan is to fit Rolls-Royce petrol engines to all its vehicles (even though most were not actually built by R-R). A batch of Series I Land Rovers were fitted with Rolls-Royce B40 4-cylinder engine, which required modification to an 81-inch (2,100 mm) wheelbase). However, the engine prooved to be too heavy and slow-revving, which stunted performance, and produced torque that the Rover gearbox could only just cope with. Rover convinced the MOD that, considering the quantities of Land Rovers they were considering ordering, that the standard 1.6-litre engine would suffice. The MOD started ordering Land Rovers in batches from late 1949.


Pierwsze egzemplarze Land Rovera pełniły funkcję traktora i wszędołaza. Główny konstruktor Maurice Wilks nie tylko wzorował się na konstrukcji Jeepa, ale nawet wykorzystał z niego ramę nośną. Ponieważ w tamtych czasach nie sposób było liczyć na przydział stali, nadwozie wykonano z blach aluminiowych. Zamiast głębokiego tłoczenia, wyginano je. Stąd też Land Rover odznaczał się tak niezbyt skomplikowanymi kształtami. Silnik 1,6 napędzał wszystkie koła, solidną wyciągarkę oraz w razie potrzeby przystawki robocze. Nadwozie lakierowano wyłącznie na zielono, lakierem, którego firma Rover nabyła ogromną ilość z zapasów armii brytyjskiej. Samochód odniósł ogromny sukces. Zamiast zaplanowanych pięciu, wyprodukowano aż osiem tysięcy egzemplarzy.

Rover introduced a 6/7-seater Station Wagon on the LandRover 80-in wheelbase chassis in October 1948.