Pontiac Silver Streak is again available as either a Six (wb 117 in.) or Eight (wb 122 in.). There is eight common body styles. The first Pontiac's Station Wagon came only as Six. Also Four-Door Convertible Sedan appeared in the range.
THE
Pontiac DE LUXE SIX FOUR-DOOR SEDAN – With its gleaming
Silver Streak front-end and gracefully streamlined rear, this
roomy six-passenger car easily captures beauty honors in its
field. Sidewalls and seats upholstered in light tan mohair or a
mixed wool fabric. Rear compartment has arm rests, ash tray in
back of front seat, assist straps, recessed foot rests. Front
compartment has upholstered combination door-handles and arm rests
and adjustable, tilting seat. As in all 1937 models the spacious
body is the new Unisteel Body by Fisher.
THE
Pontiac DE LUXE EIGHT TWO-DOOR SEDAN – With this model
Pontiac proves that a coach can be really beautiful. Your pleasure
in its smartness and comfort will be increased by the super-safety
of its new Unisteel Body by Fisher. Rear seat has convenient ash
trays built into arm rests. Sedan-type front seat is split, and
tilts forward or backward as adjusted for either short or tall
driver's comfort. Wide draft-proof doors have upholstered
combination door handles and arm rests. Light tan mohair or high
quality mixed wool fabric upholstery.
THE
Pontiac DE LUXE EIGHT FOUR-DOOR SEDAN – Available with two
spare wheels in fender wells or concealed spare. Light tan mohair
or luxurious mixed wool fabric upholstery.
THE
Pontiac DE LUXE SIX TWODOOR SEDAN – Sedan-type split front
seat. Built-in ashtrays. Optional choice of luxurious light tan
mohair or a rich, mixed wool fabric upholstery.
THE
Pontiac DE LUXE SIX CABRIOLET – Everybody naturally stops
for a second look at this dashing fivepassenger sport model.
Upholstered in either buffed, crush-grain, tan, Spanish leather or
taupe, worsted, Bedford cloth. Doors have combination door handles
and arm rests. Split seat folds forward to reveal luggage and
spare tire space. Roomy rumble seat is easy to enter. Top fits in
a glove-fitting boot of extremely smart appearance. Except for the
handsome fabric top, the beautiful streamlined Body by Fisher is
built entirely of steel.
THE
Pontiac DE LUXE EIGHT Coup é – The low graceful curve of the
top line and the longer wheelbase make this model rank in beauty
with the finest custom-built cars. The seat is split, folding
forward to reveal a luggage and spare tire compartment. Doors open
from the rear and have combination door handles and arm rests,
upholstered, like the seats, in light tan mohair or highest
quality mixed wool fabric. Two spare wheels in fender wells
optional. Its safety equals its beauty for this big, luxurious
Coupé has the new "Turret-Top" Unisteel Body by Fisher.
THE
Pontiac DE LUXE EIGHT CABRIOLET – Also available with two
spare wheels in fender wells. Upholstery choice the same as on the
Six. Extra luggage space behind driver's seat.
THE
Pontiac DE LUXE SIX Coup é – Exceptionally large rear deck
storage space. Split three-passenger seat folds forward. Light tan
mohair or mixed wool fabric upholstery optional.
THE
Pontiac DE LUXE SIX FOUR-DOOR TOURING SEDAN – The trunk,
designed as an integral part of the body to preserve the car's
brilliant beauty of line, is 50 per cent larger than before. The
interior is upholstered in light tan mohair or mixed wool fabric.
Arm rests, ash tray, assist straps, and recessed foot rest add
extra luxury to the six-passenger interior. The new instrument
panel is noteworthy both for dial visibility and unsurpassed
beauty of appearance. With its new Unisteel Body by Fisher this
big. Silver-Streak beauty is a genuine fortress of safety.
THE
Pontiac DE LUXE EIGHT SPORT Coup é – The highest expression
of the sport car tradition for smartness and dash. The interior is
re-designed to hold five passengers with ease, with auxiliary
seats behind the driver's seat, leaving ample rear deck luggage
space. Split driver's seat folds forward. Unusually wide doors
open from the rear. Available with two spare wheels in fender
wells or spare tire concealed in rear deck. Combination arm rests
and door handles are upholstered like the seats. The new
"Turret-Top" Unisteel Body by Fisher is the safest ever
built.
THE
Pontiac DE LUXE EIGHT FOUR-DOOR TOURING SEDAN – Available
with two spare wheels in fender wells or concealed spare tire. Tan
mohair or luxurious mixed wool fabric upholstery.
THE
Pontiac DE LUXE SIX SPORT Coup é – Upholstered in luxurious
light tan mohair or mixed wool fabric as you choose. All five
passengers sit inside as in the Eight.
THE
Pontiac DE LUXE SIX TWO-DOOR TOURING SEDAN – Choice of light
tan mohair or mixed wool fabric upholstery. Sedan-type split front
seat holds three easily.
THE
Pontiac DE LUXE EIGHT TWO-DOOR TOURING SEDAN – Motorists who
like to tour in perfect comfort find this spacious six-passenger
model with a 50 per cent larger trunk exactly what they need.
Trunk opens from bottom revealing easily packed compartment above
spare tire shelf. Split front sedan-type seat has combination arm
rests and door handles. The driver's seat tilts forward or
backward as adjusted for either short or tall driver's comfort.
Rear seat has ash trays built into arm rests. Has the world's
safest body- a Unisteel Body by Fisher.
THE Pontiac DE LUXE EIGHT CHASSIS
Competent
and impartial engineers will tell you that Pontiac ranks with the
very finest examples of quality construction in the automotive
field. And here's why: Every feature pointed out on this big,
rugged chassis is the best that money can buy. And that applies to
the features not visible here as well. America's finest low-priced
car is fine all the way through, which explains why Pontiacs have
established such a great reCord for long-life and
dependability.
1. Improved Knee-Action
2. Efficient Water
Pump
3. One-Hundred Horsepower Eight Cylinder Motor
4.
All-Silent Syncro-Mesh Transmission
5. Center-Point Steering
6. Dual Propeller Shaft
7. Safety Triple-Scaled Hydraulic
Brakes
8. Hotchkiss Drive
9. New Rear Axle
10. Eighteen
Gallon Gas Tank
11. Air-Cooled Generator
12. Vacuumatic and
Automatic Spark Control
13. Ride Stabilizer
14. Ten-Second
Zero Weather Starting Motor
15. Seventeen Plate Battery
16.
Double-Action Hydraulic Shock Absorbers
17. Rigid Bridge-Type
Frame
18. Jack Pads (front and rear)
1.
PERFECTED CENTER-POINT STEERING – Makes driving steadier and
prevents wrist and arm fatigue. A noteworthy Pontiac safety
feature as well as a driving aid.
2. IMPROVED KNEE-ACTION –
The same type used on the costliest cars and a big reason for
Pontiac's "lullaby" ride. Combined with big,
double-action hydraulic shock absorbers.
3. CRANKSHAFT –
Heavier, 100% counterweighted, and tested to remove all signs of
vibration, thereby lengthening bearing life and making Pontiac
engines even smoother than before.
4. SCOTCH MIST MANIFOLD –
A new manifold design, exclusive to Pontiac, increases economy 10
per cent by assuring uniform distribution of fuel to all
cylinders.
5. OILING SYSTEM – Full-pressure metered-flow
lubrication keeps a film of oil constantly between all moving
parts, and assures ample lubrication of cylinder walls as soon as
engine starts.
6. COOLING SYSTEM – Automatic all-weather
temperature control-the most efficient system in use today. An
important reason for Pontiac's quick-starting and long engine
life.
7.
RADIATOR AND FENDER MOUNTING – Center-point mounting
prevents front-end vibration, and damage to headlights and
radiator, even on rough roads.
8. SIX-CYLINDER MOTOR –
More powerful than ever, with faster acceleration, and yet more
economical. Like the Pontiac eight-cylinder engine it is the most
efficient in its field.
9. FRAME – Rigid, self-bracing,
built on the principle of the cantilever bridge. This rugged
frame, plus ample weight keeps the Pontiac steady and
vibration-free on any road.
10. CRANK-CASE VENTILATION –
Pressure suction ventilation saves oil and prevents wear on
bearings by removing the acid vapors and water that corrode
bearing surfaces.
11. SYNCRO-MESH TRANSMISSION – Silent
in all speeds, forward and reverse. The easiest shifting system in
use.
12. JACK PADS FRONT AND REAR – Make tire-changing
clean, quick and easy. Exclusive with Pontiac.
13.
TRIPLE-SEALED HYDRAULIC BRAKES – Water and dust-proof –
the finest money can buy. Combined with parking brake mounted
under cowl where it's easiest to reach.
1.
Pontiac MASTER HEATER – Slightly smaller than the De Luxe
heater. Crackle finish – twin adjustable deflectors –
illuminated regulator – positive shut-off valve. An
efficient, dependable, inexpensive heating unit for your car.
2.
Pontiac DE LUXE RADIO – Seven tube. Offers performance and
reception comparable to the finest home radios. All the latest
features. Custom-built dials match other controls.
3. Pontiac
MASTER RADIO – A powerful, compact, inexpensive six tube
radio that excels many higher priced sets in tone quality and
performance. Possesses many of the outstanding mechanical features
of the De Luxe radio.
4. Pontiac DE LUXE HEATER – A big,
powerful, efficient super heater capable of providing plenty of
warmth for every passenger. Every modern feature ... gray crackle
finish.
5. FLEXIBLE STEERING WHEEL – 18-inch diameter.
Beautiful Tenite rim harmonizes with control knobs. Three chromed
steel spokes afford sufficient "flex" to prevent any
road shocks from reaching driver's hands.
6. CIGARETTE LIGHTER
– An extremely popular accessory. Heats quickly –
requires only a minimum of battery current. Independent lighter
unit can be passed around.
7. ASH RECEPTACLE – For
installation on door of the glove compartment – finished in
burled walnut to match instrument panel. Can be easily removed
from its base for emptying.
8. G. M. DUAL SAFETY WINDSHIELD
DEFROSTER – Installation concealed. Operates with Dc Luxe or
Master heater. Two outlets, strategically located, keep entire
windshield free of snow and ice. No exposed fan.
9.
ELECTRIC CLOCK – Special provision is made on the instrument
panel for the installation of this handsome electric clock. Keeps
accurate time- operates on a minimum of current. Attractive,
legible illuminated dial.
10. CHROME WHEEL DISCS – Made
of non-rusting steel – heavily chrome plated. Fit flush with
hub cap completely covering wheel spokes. Easily installed and
easily removed.
14. RIGHT-HAND TAIL LIGHT – Gives a more
finished appearance to the rear of the car and serves as an added
measure of safety. Matches left-hand light and operates in unison
with it both as tail light and stop light.
15. ONYX GEAR-SHIFT
BALL – A simple, inexpensive accessory that will further
enhance the appearance of the already attractive front
compartment. Can be installed immediately.
16. CHROME WHEEL
RINGS – A distinctive accessory for the wheels of your car.
Can be quickly and easily installed. Will not rattle full chrome
finish resists rust.
17. SAN-TOY SEATCOVERS – As
practical as they are beautiful. Protect and preserve the
upholstery – prevent clothes from wrinkling excessively –
are cooler to ride on in warm weather – may be washed with
soap and water.
11. DUAL HORNS – Sound a courteous,
compelling warning. A real safety feature.
12. SILVER STREAK
DECK MOULDING – Adds a smart, distinctive touch to the
rear-end beauty of the car. Beautifully chrome plated.
13.
RIGHT-HAND SUN VISOR WITH VANITY MIRROR – Protects front
seat passenger from glare. Convenient mirror attachment can also
be used for keeping service records.
Convertible
Sedan
Pontiac
Six
Pontiac
Silver Streak is also available in Britain, with right-hand drive.
Silver Streak name indicate Pontiac's characteristic band of
chrome mouldings over grille and hood.