Mercury 1954

Custom
Monterey
Carnival – prototype
Resorter – prototype
Fantasy – prototype
XM-800 - prototype

 

CUSTOM
 2 Door Hardtop
 2 Door Sedan
 4 Door Sedan
MONTEREY
 2 Door Convertible
 2 Door Hardtop Coupé
 4 Door Sedan
 4 Door Stn Wgn
 Sun Valley 2 Door Hardtop

 


Mercury

Presenting trend-setting beauty
with a flair for the future.
 
Mercury for 1954 offers new styling that matches perfectly the advanced design of the revolutionary new engine and chassis.
Surging power and fleet agility are reflected in longer, lower, and more graceful lines. New, carefully conceived style refinements-such as new grille, new hood scoop, and new ornamentation -complement one another to produce an appearance that's truly trim and beautiful. Yet Mercury's basic Unified Design remains intact. There is a perfect blending of body, engine, and chassis ... to give unexcelled comfort and convenience, performance, and on-the-road control. Here is styling that's inherently right for a car designed to serve you better today.
Longer and lower-easier then ever on the eyes.


Mercury


 


Monterey Custom Sedan


Monterey Special Custom Convertible


 

 


Monterey Convertible


Monterey Coupé Hardtop


Monterey Custom Sedan


Monterey Special Custom Convertible


Monterey Station Wagon


Monterey Station Wagon


Monterey Sun Valley

AN ALL-NEW BODY STYLE in an all new-model – the Sun Valley ... high-lights Mercury styling for 1954. Featuring a dome of pure plexiglas over the front compartment, Sun Valley design offers striking modernity ... and the most pleasurable ring ever.


Sun Valley


Sun Valley

 


Prototypes


XM-800

Mercury’s fabulous XM-800 dream car is a true glimpse into future automotive designs. It is lower, wider and longer than any previous Mercury. It feature forward-slanted hooded headlights, covered front wheels and slender, canted taillight rear bumper/exhaust combo. The XM-800’s styling also feature a concave front grille, wide wrap around windscreen, and flush type door handles. Both exterior and interior are finished in pearlescent white and copper tones. For passenger comfort, the individual-contoured seats have stationary armrests, and contain controls for various functions.


Mercury XM-800


Mercury XM-800


One of three Mercury “Visions of Styling” show cars displayed at the 1954 Chicago Auto Show was the two-door hardtop. Based on a Monterey, the eye-catching two-tone exterior feature a red roof over yellow body. Inside the cabin is a treatment of yellow confetti and siren red vinyl. The two other Mercury "visions"- the convertible and four-door sedan - are also based on Montereys.

 

 


Pickup – Canada