The LMX was introduced during the 1968 Turin Auto Show by LMX Automobile S.R.L. (Linea Moderna Executive), a company founded by Michel Liprandi and Giovanni Mandelli. The body is designed by Franco Scaglione Power comes from a 2.3 L V6 Ford Taunus engine. Liprandi and Mandelli could not afford an official stand at the show and the car was shown outside the exhibition hall.