La Salle 1938 

USA

V-Eight 

 

Series 50 (V8 cyl., 322 cu.in., 125 h.p., wb: 124 in.)
  Convertible Coupe
  Convertible Sedan
  Coupe
  Touring Coupe
  Touring Sedan


La Salle look like Cadillac but have narrower radiator grille. Wheelbase measures 124 in. Bodywork is by Fisher.


 


 

THE NEW V-8 LA SALLE
The new LaSalle V-8 retains LaSalle's characteristic style - but exteriors have been completely re-designed to reflect more adequately the car's great power and sturdiness. The distinctive radiator grille is more deeply curved and lamps are now mounted in the valleys between the low, sweeping fenders and the hood ... giving a front end ensemble of striking new beauty! Louvres, bumpers, running boards are all new. Vision is improved. Due to the new remote-control Syncromatic Gear Shift, the front compartment floor is level, and entirely unobstructed. There are five body types, with luxurious new upholsteries and appointments.

 

Here are the new Cadillacs, and the new LaSalle ... the greatest cars ever to bear the greatest fine-car name. Embodying the industry's newest and simplest method of car control, tile SYNCROMATIC GEAR SHIFT – and revealing the most beautiful and luxurious coachcraft ever to grace a motor car - they are finer, in every phase of their excellence, than the magnificent cars which won 46,000 buyers in 1937!
LOOK AT THE NEW LA SALLE, for instance! This great Cadillac-built V-8 has been bettered, refined and improved throughout. It is far more beautiful. It is easier and safer to drive. Yet, its traditional economy has been preserved.
The new LaSalle and the distinguished new Cadillacs are ready for your inspection. Why not see them today!


 

LEARN THE AMAZING EASE AND SIMPLICITY OF Cadillac'S SYNCROMATIC GEAR SHIFT!
The lever, located at your fingertips on the steering column, operates exactly as the old lever that took up so much floor room! This new shift is standard – there is nothing to learn, nothing to forget. But there is an almost miraculous new EASE OF' CONTROL to enjoy! Try it today!


Series 50 Four-Door Touring Sedan


Coupé


 


Five-Passenger Sedan


Series 50 V8 Convertible Coupé


 


37-50 Convertibile by Sodomka