Ford 1954

  R6 cyl.
   115 hp   
V8 cyl.
   130 hp   
Mainline x x
Customline    
Crestline     
 




 


 

 

America's lowest priced cars
with finest car features.

 
In almost every department a Ford duplicates the most expensive cars. That is, except in cost. Finest car features are yours in a Ford at common-sense prices. Ford offers the only V-8 engine in the industry ... new Ball-Joint Front Suspension ... and a choice of all the latest power assists.
So it goes for styling, upholsteries, trim and finishes, and the materials with which a Ford is built! In feature after feature, Ford is as fine as the finest. And that is why Ford is worth more when you buy it and worth more when you sell it.
 
The industry's most modern power
Ford's new 130-h.p. Y-block V-8 and its running mate, the 115-h.p. I-block Six, offer you "Go" through the full range of driving speeds. Ford's turbo-wedge combustion chambers get the most power out of every drop of gasoline. Short-stroke design means more power is available to propel the car ... less is wasted through friction.
 
The smoothest ride on the road
New Ball-Joint Front Suspension allows more total up-and-down wheel travel to gentle your ride on roughest roads. There are fewer points of gear in the front end, too–only 4 instead of the usual 16. This means front wheels stay in line longer, handling is consistently easy.
 
Styling for which you'd expect to pay hundreds more
Every line of every Ford body says "quality." Every color says "good taste." And inside those snug, soundproofed interiors you'll find the most exciting decorating schemes on wheels: upholsteries and trim that are as durable as they are beautifull ... a brand-new Astra-Dial Control Panel that is fashionable and practical.
 
The last word in power assists*
Master-Guide Power Steering eases steering up to 75%. Swift Sure Power Brakes cut effort up to a third. Power-Lift Windows, front and rear, need no cranking. 4-Way Power Seat goes up and down, forward and back. Fordomatic has the smoothness of a fluid parts convertor plus the "Go" of automatic gears.
* optional at extra cost
 
Your Ford Dealer cordially invites you to take a Test Drive

 


Mainline

 
4 Door Sedan
2 Door Sedan
2 Door Business Coupé
Ranch 2 Door Stn Wgn 6 Psgr
 


Mainline

 


Mainline interior.


 


Customline

 
4 Door Sedan
2 Door Sedan
2 Door Club Coupé
Ranch 2 Door Stn Wgn 6 Psgr
Country Sedan 4 Door Stn Wgn
 

 


 



Customline Country Sedan


Customline Ranch Wagon


 


Crestline

 
Crestline 4 Door Sedan        
Victoria 2 Door Hardtop        
Skyliner Victoria 2 Door Hardtop        
Sunliner 2 Door Convertible        
Country Squire 4 Door Stn Wgn        
 

Sunliner


Victoria


Crestline Skyliner


 


Thunderbird


Said to be in production, the red Ford Thunderbird is attracting its fair share of sporting enthusiasts.
(Paris Motor Show report)

 

 


Prototypes


FX-Atmos


FX-Atmos

 


Muroc

FX-Atmos feature a glass dome roof, tail fins, rocket exhaust taillights and needle-like radio antennae protruding from front fender pods. The radical cockpit have a center-mounted driver’s seat and 2-passenger rear seats. Dual handgrips replaced the normal steering wheel and the dash-mounted "Roadarscope" radar screen provide highway information.


Trucks


Pick-up