The 1969 XW Falcon introduced bolder styling which featured raised ridges down each front guard and a 'buttressed' c-pillar (although the rear windscreen was not relocated), which made the cars appear larger than the XR/XT models. A new dashboard and trim variations also appeared. Factory-fitted fully integrated air conditioning was made available as an option for the first time. The GT variant gained a bigger V8, the 351 cu in (5.8 L) Canadian-made Windsor engine, producing 291 horsepower (217 kW). The styling of the GT went wilder with the addition of an offset racing-style bonnet scoop, bonnet locks and blackouts, as well as 'Super Roo' stripes along the full length of the car (these and the bonnet blackouts were a 'delete option'). GT wheels were now 10-slot steel with flat centrecaps over the lug nuts and stainless steel dress rims. The twin 'driving lights' introduced on the XT GT were carried over to the XW GT. If that was not enough indication of Ford's 'Win on Sunday, sell on Monday' racing ambitions, the XW also saw the introduction, in August 1969, of the legendary GT-HO specification. The GT-HO was a homologation special built for racing. Externally it was almost indistinguishable from a standard GT, but offered a higher performance engine and improved suspension— although the 'HO' stood for 'Handling Option' the cars also gained larger Holley carburettors and other performance additions. The Phase I or 'Windsor HO' was fitted with the 351ci Windsor V8 but was replaced a year later with the 351 Cleveland, producing 300 horsepower (220 kW) in the Phase II GT-HO. Phase II GT-HO wheels featured a new 5-slot design. The XW also gained a GS ('Grand Sport') option, which could be optioned with the 188 cu in (3.1 L) and 221 cu in (3.6 L) six-cylinder, 302 cu in (4.9 L) Windsor V8 but not the 351 cu in (5.8 L) Windsor V8 on Falcon 500, Futura and Fairmont. It offered the same dash as the GT with sports instruments, sport wheel trims and stripes. The GS lasted until the 1978 XC series I model; longer than the GT, which finished with the XB.
The facelifted ZC Fairlane series was introduced in July 1969. It features vertically stacked rather than horizontal headlights, harking back to the look of the 1966-67 US Fairlane models. Tail-lights are similar to those on the ZB, but with wrap-around styling. The ZC is available in Fairlane Custom and Fairlane 500 models. A 221 cu in (3.6L) six-cylinder engine is standard on the Custom, a 302 cu in (5.0L) V8 is standard on the Fairlane 500 and optional on the Custom and a 351 cu in (5.7L) V8 is optional on both models. Air conditioning is offered as an option for the first time. 12,513 ZC series Fairlanes were produced.