Daimler 1954

Conquest Century – new model
Century Roadster
Regency – end of prod. (1951-54 - 51 ex.)
Regency Mk II – new model
Regina – October


Daimler Conquest Series DJ Roadster and Drophead Coupé were introduced in October 1953 respectively. Both models are mechanically based on the Conquest Saloon, but incorporating certain differences including a twin-carburettor high-compression 100-bhp version of the 2.4-litre power unit, larger brakes and a large diameter propeller shaft. The lightweight body construction is achieved by the use of aluminium-alloy framework, aluminium panelling and wings.
Daimler Conquest Century Series DJ Saloon is a high-performance version of the Conquest Saloon, mechanically similar to the Roadster and Coupé and distinguishable from the Conquest mainly by chromium plated windscreen and rear-window frames, and deeper bumpers. All models feature Daimler's preselector fluid transmission, the control lever of which is mounted on the steering column.
The end of Straight-Eight production in 1953 had left a gap in the Daimler range. A replacement materialized in the autumn this year. The Regency Mk II is slightly longer and lower and now available with either 3.5- or 4.6-litre six-cylinder power units. Available as standard with a six-light saloon body, or with four-light Mulliner Sportsman bodywork in conjunction with servo-assisted brakes and a transmission with an overdrive fourth speed.
There is also a seven-seat limousine variant, the Regina, built on a 10 ft 10 in wheelbase and with a slightly wider track.
This year 'Docker Daimler' is the 'Stardust' built by Hooper on the long wheel base Regina chassis. Finished in royal blue and silver it has six-pointed silver stars on the side panels. The rear compartment is upholstered in hand-woven silver-grey silk brocatelle and the 'cabinet work' is covered in blue crocodile skin and contains cut-crystal decanters and Wedgwood china cups. The double-glazed side windows and central division are all electrically-operated, as is the sliding shutter which could be drawn out beneath the fixed glass roof panel above the rear seats. In the spacious boot there is a set of four tailored crocodile-skin suitcases.


Conquest and
Conquest Century

Conquest (DJ) Saloon wb: 8ft. 8in. 6 cyl. 2433 cc 75 bhp
Conquest Century (DJ) DHC wb: 8ft. 8in. 6 cyl. 2433 cc 100 bhp – June
Conquest Century (DJ) Saloon wb: 8ft. 8in. 6 cyl. 2433 cc 100 bhp – new model

Conquest Century


Century Roadster

DJ Roadster wb: 8ft. 8in. 6 cyl. 2433 cc 100 bhp




Mk I (DF 300) Saloon wb: 9ft. 6in. 6 cyl. 2952 cc 90 bhp – end of prod.
Mk I (DF 300) DHC wb: 9ft. 6in. 6 cyl. 2952 cc 100 bhp – end of prod.
Mk II (DF 304)
wb: 9ft. 6in.
6 cyl.
3468 cc
107 bhp
6 cyl.
4617 cc
127 bhp
– new model
Saloon x x
Sportsman Saloon x x

Mk II Saloon

DF 302 by Hooper

Mk I Drophead Coupé



Limousine wb: 10ft. 10in. 6 cyl. 4617 cc 127 bhp – new model




Cyril Corbishley drove this Conquest Century into 64th place in the 1954 Alpine Rally. Here he is at the Vipiteno control.