Chrysler 1938 

USA

Royal
Imperial
Custom Imperial
 

 

Royal Series C18 (6 cyl., 241.5 cu.in., 95 h.p.; wb: 119 in.) Also available as 136-in. wb Seven-Place Sedan or Limousine.
  Business Coupe
  Coupe
  Convertible Coupe
  Touring Brougham
  Brougham
  Touring Sedan
  Sedan
  Convertible Sedan
  Sedan
  Sedan Limousine
  Chassis
Imperial Series C19 (8 cyl., 298.6 cu.in., 110 h.p.; wb 125 in.)
  Business Coupe
  Coupe
  Touring Brougham
  Touring Sedan
  Convertible Coupe
  Convertible Sedan
  Chassis
Custom Imperial Series C20 (8 cyl., 323.5 cu.in., 130 h.p.; wb 144 in.)
  Sedan
  Sedan
  Sedan Limousine
  Chassis


For 1938 . . . Chrysler again makes thrilling motor car new . . . with two new sparkling beauties . . . two great new Chryslers . . . which focus public attention on the medium- and low-priced fields. There's the 1938 Royal . . . bringing high-priced beauty and comfort to the low-priced field . . . and the 1938 Imperial . . . a big, beautiful, fine car . . . a dynamic performer . . . at a remarkable price.

 

Sales and earnings for the year 1938 reflected the fact that business generally suffered a precipitate decline from the preceeding three years'. The Corporation produced only 570,852 units (less than half the 1937 output) but spent $18 million on improving its facilities, including the completion of a new truck plant. Chrysler also introduced a fluid coupling which `eliminated all metal-to-metal contact between the engine and driving wheels.



 

 



 


Imperial


 


 


 


 


 


 

 


Royal


 


 


 


 


 


 


 


 


 


 

 


Custom Imperial


 


 


 


 

 


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