American Motors Corporation
1978

Pacer
Gremlin - end of prod.
Concord - new model
Matador - end of prod.
AMX

USA

THE VALUE AMERICANS WANT...
THE SIZE AMERICA NEEDS.

 
  The 1978 AMC cars are designed to meet today's needs for smaller, tighter, more efficient vehicles which provide outstanding interior room, comfort, ride and performance. Short overall length makes them agile and easy to maneuver. Good design provides a spacious interior. Strength and weight contribute to riding comfort usually found only in larger, more expensive cars.
  For 1978, there are thirteen models in five distinctive AMC lines. All of these AMC cars offer an excellent blend of small car efficiency, handling and maneuverability.
  There is the all-new luxury Concord compact. The unique, wide body Pacer with a fresh new look. The sporty but roomy Gremlin. The exciting AMX. And the smartly appointed Matador.
  A wide selection of Hatchbacks, Wagons, 2-door and 4-door models are included in the 1978 model line-up. A broad choice of optional trim packages also are provided for added style and sportiness.
  An abundance of luxury, performance, comfort and room has been built into all 1978 AMC passenger cars. They are well-designed and well, appointed, and priced to be a superior value for the money.
  AMC '78. The quality Americans want ... The size America needs.

 

Pacer

R6 cyl. 232 cu.in.  
R6 cyl. 258 cu.in.  
V8 cyl. 304 cu.in.  
Hatchback  wb: 100 in.
  Wagon wb: 100 in.


Pacer Hatchback 2-door with optional Sport Package


Pacer D/L Hatchback 2-door


Pacer D/L Hatchback 2-door


Pacer D/L Wagon 2-door


Pacer D/L Wagon 2-door

 

Gremlin

R4 cyl. 2-liter  
R6 cyl. 232 cu.in.  
R6 cyl. 258 cu.in.  
Sedan  wb: 96 in.


Gremlin Custom 2-Liter 2-dr with optional X package


Gremlin Custom 2-dr

 

Concord

R4 cyl. 2-liter   - not available on Wagon
  R6 cyl. 232 cu.in.    
  R6 cyl 258 cu.in.    
  V8 cyl. 304 cu.in.    
Sedan 2-dr  wb: 108 in.
  Sedan 4-dr wb: 108 in.
  Wagon wb: 108 in.
  Hatchback wb: 108 in.


Concord 2-dr Sedan with optional D/L Package


Concord D/L 2-door Sedan


Concord Harchback 2-dr with optional Sport Package


Concord Hatchback 2-door


Concord 4-door Sedan with optional D/L Package


Concord D/L 4-door Sedan


Concord 4-door Wagon with optional D/L Package


Concord 4-door Wagon with optional Sport Package

 

Matador

R6 cyl. 258 cu.in.   - not available on Wagon
  V8 cyl. 360 cu.in.    
Sedan 4-dr  wb: 118 in.
  Wagon wb: 118 in.
  Coupe wb: 114 in.


Matador 2-door Coupe with Optional Barcelona Package


Matador 2-dr Coupe


Matador 4-door Sedan with optional Barcelona package


Matador 4-dr Sedan


Matador 4-dr Wagon


Matador 4-dr Wagon

 

AMX

R6 cyl. 258 cu.in.      
  V8 cyl. 304 cu.in.      
Hatchback     


AMX Hatchback 2-dr


AMX Hatchback 2-dr